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Hotel L'Orologio Firenze - Wtb Hotels Exterior photoHotel L'Orologio Firenze - Wtb Hotels Room photoHotel L'Orologio Firenze - Wtb Hotels Interior photo

HOTEL L'OROLOGIO FIRENZE - WTB HOTELS

•
9.3|Perfect
Check rooms and rates
From$149 /nightOnly on Our Website-10%
Check-in
28Oct
Check-out
29Oct
Guests
2 Guests
Key details

About the Hotel

Piazza Santa Maria Novella 24, Florence, 50123
-
Close to Piazza del Duomo
Perfect
9.3
9.6
/10
4.7
/5

A shared lounge and spa services are available at the 4-star Hotel L'Orologio Firenze - Wtb Hotels, and the L-shaped square "Piazza della Signoria" is 11 minutes' walk away. Featuring 40 rooms with views of the city, the hotel is a mere 1.2 km from the 1400s church "Basilica of San Lorenzo".

Location

Located merely a 5-minute walk from Museo Marino Marini, this Florence hotel is a short way from Battistero di San Giovanni Basilica. The spandrel Ponte Vecchio Arch Bridge is within an 800-metre distance of the L'Orologio, while Piazza degli Ottaviani bus stop is about 200 metres away.

You can find shops and a shopping area within walking distance of the property. This designer hotel also provides access to shopping attractions like the cathedral-flanked square "Piazza del Duomo", which are 0.6 km away.

Hotel L'Orologio Firenze - Wtb Hotels is a 15-minute drive from Peretola airport, and within a few blocks of Florence Santa Maria Novella train station.

Rooms

The allergy-free rooms of the accommodation have air conditioning, soundproof walls, and a washing machine along with coffee and tea making facilities. The elegant furniture is ideally combined with parquet floor. For your comfort, the stylish bathrooms come with a bidet, a walk-in shower, and a separate toilet as well as a hair dryer and towels.

Eat & Drink

Gastronomic options include a lounge bar. The L'Orologio Florence is 6 minutes on foot from the restaurant Chianineria Trattoria dall'Oste.

Leisure & Business

This hotel goes the extra mile to provide guests with fitness classes to help them stay fit. The hotel has a gym facility.

“The watch theme is more than a design choice; it's woven into the very fabric of the place. From the refined wellness center to the Santa Maria Novella views during breakfast, this hotel distinguishes itself. Its blend of luxury and location makes it a smart choice for a Florentine visit.”
Hotel logo
James DavidEditor-in-Chief at 5starhotels

Choose your preferred room category

Choose from double rooms, family suites, and luxury options with breakfast, flexible cancellations, and exclusive offers
  • Superior Double Room
    2 persons
    16 m²
    1 King-size bed
    Air conditioning
    Bathtub
  • Deluxe Double Room
    2 persons
    17 m²
    1 King-size bed
    Air conditioning
    Bathtub
  • Family Room
    2 persons
    50 m²
    2 Single beds or 1 Queen-size bed
    Air conditioning
    Bathtub
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Calendar with prices and room availability

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Hotel amenities and facilities

Each 5 star hotel provides luxury amenities designed for comfort and memorable stays
Facilities: Perfect
9.3/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Currency exchange
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Sports & Fitness

  • Fitness centre

Services

  • Paid shuttle service
  • Valet parking
  • Pet amenities available
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Sauna

Room features

  • Air conditioning
  • Heating
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Washing machine
  • Free toiletries

Self-catering

  • Electric kettle

Media

  • Flat-screen TV

Room decor

  • Parquet floor
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Hotel L'Orologio Firenze - Wtb Hotels Location

Piazza Santa Maria Novella 24, Florence, 50123
Map view
Nearby
Church
Basilica of Santa Maria Novella
130 m
Museum
Strozzi Palace
430 m
Church
Battistero di San Giovanni
540 m
Square
Piazza della Repubblica
570 m
Church
Ognissanti Church
530 m
Museum
Medici Chapel
470 m
Restaurants
Chianineria Trattoria dall'Oste
420 m
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Braceria Bisteccheria Ristorante Santa Maria Novella
150 m
Via della Scala
Vincanto Ristorante
10 m
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
30 m
Piazza di Santa Maria Novella 32r
Gelateria “Pasco”
100 m
Piazza di Santa Maria Novella 16R
Osteria Pastella
240 m
Via della Scala 17 red
La Cantinetta Wine Bar
140 m
Via Della Scala 7
Caffe Santa Maria Novella
110 m
Via della Scala 1/r
La Dantesca
260 m
Via Panzani 57/r Piazza Santa Maria Novella 24/r
Verdoliva Trattoria Toscana
80 m
Piazza di Santa Maria Novella 25R
Explore Florence
Explore Florence
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Piazza del Duomo
Piazza del Duomo
8 minutes' walk
The iconic cathedral complex featuring stunning architecture and frescoes. Climb the dome for panoramic city views.
Gallerie Degli Uffizi
Gallerie Degli Uffizi
12 minutes' walk
One of the most famous art museums in the world, housing works by masters like Botticelli and Michelangelo.
Ponte Vecchio
Ponte Vecchio
10 minutes' walk
Florence's historical bridge lined with jewelry shops, renowned for its picturesque views and vibrant atmosphere.
Galleria dell'Accademia
13 minutes' walk
Home of Michelangelo's David, this gallery showcases Renaissance art in a historic setting.
Walking Tours
10 minutes walking
Guided tours explore Florence's history and art. Perfect for culture enthusiasts and typically require advance booking.
Bike Rentals
5 minutes' walk
Explore the city on two wheels with local bike rentals. A great way to see more sights and enjoy outdoor fun.
Relaxing at Giardino Bardini
18 minutes walking
A tranquil garden offering beautiful views and a perfect spot for a peaceful afternoon away from the city buzz.
Vincanto Ristorante
Vincanto Ristorante
1 minute walking
Traditional Italian cuisine with a warm atmosphere. Known for its handmade pasta and local wine selections.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6 minutes' walk
Renowned for its Chianina steaks and hearty Tuscan dishes. A casual dining experience with a focus on quality meats.
Restaurante Il Latini
4 minutes' walk
A lively eatery specializing in authentic Tuscan flavors served family-style; reservations are recommended.
Teatro della Pergola
15 minutes walking
Historic theater featuring a variety of performances, including plays and concerts. Check for events during your stay.
Jazz Club Firenze
12 minutes walking
Intimate venue showcasing local and international jazz artists. A great spot for music lovers to unwind in the evening.
Gelato Tasting Tours
10 minutes walking
Family-friendly activity for sampling Florence's best gelato. Perfect for sweet-toothed visitors of all ages.
Getting around
  • City Centre
    Florence 4 min  ·  300 m
  • Airports
    Peretola (FLR) 11 min  ·  6.8 km
    Galileo Galilei (PSA) 122 min  ·  80.8 km
  • Train
    Florence Santa Maria Novella Railway Station 5 min  ·  400 m
  • Bus
    Bus stop 2 min  ·  100 m
Curious about special pre-booking offers?
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Check Rates
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
All visitors are offered a buffet breakfast for a fee.
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Languages
English, German, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
40
Former name
hotel l'orologio - wtb hotels

Reviews and Ratings

Insights and feedback shared by past guests
Review summary
Based on recent reviews
Powered by AI
Hotel L'Orologio Firenze enjoys a superb location right on Piazza Santa Maria Novella, offering easy access to the SMN train station via a nearby underground passageway and within walking distance to attractions like the Duomo and Ponte Vecchio. Guests consistently praise the spacious and comfortable rooms, some offering delightful views of the piazza. The breakfast receives high marks, with an incredible view of the church on SMN; however, a few guests have noted that the breakfast could be improved. The Officina Profumo Farmaceutica di Santa Maria Novella is also conveniently close, being just a two-minute walk away.
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Review score
Based on 3 verified reviews
9.0 /10
Perfect
100%
Recommend
Location
9.7/10
Cleanliness
9.5/10
Free Wi-Fi
7.7/10
Value for money
8.8/10
Pros
Excellent location
Helpful staff
Clean rooms
Cons
Dog barking
Small breakfast venue
Guest reviews
based on 3 reviews
9.0/10
based on 605 reviews
9.3/10
Will from United Kingdom
Single
superior single room
3 nights in November 2025
|
Reviewed: February 05, 2026
9/10

excellent location!

great breakfast friendly staff
i liked the location right in piazza santa maria novella. it was near the railway station through an underground passageway. the concierge gave me helpful tips and a map of the city. the breakfast was great and very quiet. the staff was friendly and helpful.
0 Helpful
Aaron from Australia
Couple
Superior Double Room
3 nights in November 2025
|
Reviewed: December 18, 2025
9/10

a GREAT stay

ample space separate shower long day
I stayed in a superior double room. The room Offered ample space for luggage. The bathroom included both a tub and a separate shower, a definite plus after a long day.
0 Helpful
Samantha from United Kingdom
Couple
Superior Double Room
3 nights in August 2026
|
Reviewed: August 31, 2025
9.0/10

central stay

central location helpful staff
the hotel is located just a short walk from the train station. the staff provided helpful tips and an annotated map. i found many restaurants located nearby. the room felt more spacious than described.
Service
9/10
the staff offered excellent assistance with many thoughtful touches. they were very attentive to the needs of the client. the welcome was excellent, and the staff were kind and helpful.
Dining
9/10
breakfast was excellent. i saw that everyone was very attentive to client needs. the hotel served breakfast in a room that had a good view. i could see that the staff worked to maintain high standards.
0 Helpful
|
Show more
FAQs
About Hotel L'Orologio Firenze - Wtb Hotels
What are the check-in and check-out times at Hotel L'Orologio Firenze - Wtb Hotels?
Check-in is at 14:00 and check-out is by 12:00.
What fitness facilities does Hotel L'Orologio Firenze - Wtb Hotels offer?
Guests have access to a well-equipped fitness club.
What dining options are available at Hotel L'Orologio Firenze - Wtb Hotels?
The hotel features an on-site bistro and lounge bar open throughout the day.
Which popular attractions are near Hotel L'Orologio Firenze - Wtb Hotels?
Nearby attractions include Florence Cathedral (600 m), Ponte Vecchio (1 km), and Galleria dell'Accademia (1 km).
What amenities are included in the rooms at Hotel L'Orologio Firenze - Wtb Hotels?
Rooms include free Wi-Fi, air conditioning, flat-screen TV, and marble bathrooms.
Is breakfast available at Hotel L'Orologio Firenze - Wtb Hotels?
A buffet breakfast is served in the top-floor dining room, offering views of the square.
Does Hotel L'Orologio Firenze - Wtb Hotels allow pets?
Pets are allowed on request.
What wellness features does Hotel L'Orologio Firenze - Wtb Hotels offer?
The hotel offers a refined wellness center with a Finnish sauna, steam-bath, and chromotherapy.
What nearby dining options are available to guests of Hotel L'Orologio Firenze - Wtb Hotels?
Nearby restaurants include Ristorante Alla Griglia and Ristorante Giglio Rosso, both about 300 m away.
What languages do the staff at Hotel L'Orologio Firenze - Wtb Hotels speak?
Staff members speak multiple languages to assist international guests.
What type of hotel experience does Hotel L'Orologio Firenze - Wtb Hotels aim to provide?
It aims to create a luxury and cultural experience with a themed design inspired by prestigious watch manufacturers.

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