Hotel L'Orologio Firenze - Wtb Hotels Room photoHotel L'Orologio Firenze - Wtb Hotels Exterior photoHotel L'Orologio Firenze - Wtb Hotels Room photo
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Check-in
26Apr2026Select date
Check-out
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Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 24, Florence, Italy, 50123
-
Close to Piazza del Duomo
Perfect
9.4
9.6
/10
4.6
/5

Spa therapy, a shared lounge, and spa services are available at the 4-star Hotel L'Orologio Firenze - Wtb Hotels, and the fortress palace "Palazzo Vecchio" is 12 minutes' walk away. Located just 1.1 km from the 15th-century convent San Marco Art Museum, the hotel features 40 rooms with views of the city.

Location

This designer hotel has a prime location in the historical centre of Florence, just around the corner from the modern art museum "Museo Novecento". The L'Orologio Firenze - Wtb Hotels is 13 minutes' walk from the art museum "Galleria dell'Accademia" and not far from Battistero di San Giovanni Basilica.

The property allows you to enjoy such natural sights as Fortezza da Basso - Gardens 1.2 km away. Cultural experiences in the area feature the Dante's House, situated 900 metres from this Florence hotel.

Stazione Via Panzani bus stop is within 10 minutes' walk of Hotel L'Orologio Firenze - Wtb Hotels and within reach of is enough to get to Florence Santa Maria Novella train station.

Rooms

The rooms include an iron and an air conditioner, along with such modern comforts as free Wi-Fi and an iPod dock. They are furnished with soundproof windows and paintings, and also come with a minibar. Bathrooms are fitted with a bidet and a raised toilet as well as hairdryers and dressing gowns.

Eat & Drink

There is a lounge bar on site. Chianineria Trattoria dall'Oste is adjacent to the L'Orologio Firenze - Wtb Hotels, 450 metres away.

Leisure & Business

The property’s spa service will ensure a nice stay. Guests can keep fit during their stay as this accommodation has a fitness studio featuring fitness classes.

“The watch theme is more than a design choice; it's woven into the very fabric of the place. From the refined wellness center to the Santa Maria Novella views during breakfast, this hotel distinguishes itself. Its blend of luxury and location makes it a smart choice for a Florentine visit.”
Hotel logo
James DavidEditor-in-Chief at 5starhotels
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Choose your preferred room category

Choose from double rooms, family suites, and luxury options with breakfast, flexible cancellations, and exclusive offers
Deluxe Double Room
2 persons
17 m² 
1 King-size bed
Shower
Heating
Family Room
2 persons
50 m² 
2 Single beds or 1 Queen-size bed
Heating
Bathtub
Superior Single Room
2 persons
14 m² 
1 Single bed
Heating
Bathtub
Junior Suite
2 persons
28 m² 
1 King-size bed
Shower
Heating
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Hotel amenities and facilities

Each 5 star hotel provides luxury amenities designed for comfort and memorable stays
Facilities: Perfect
9.3/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Currency exchange
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Sports & Fitness

  • Fitness centre

Guest Parking

  • Electric kettle

Services

  • Paid shuttle service
  • Valet parking
  • Pet amenities available
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Sauna

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Ironing facilities

Bathroom

  • Washing machine
  • Free toiletries

Self-catering

  • Electric kettle

Media

  • Flat-screen TV

Room decor

  • Parquet floor
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Hotel L'Orologio Firenze - Wtb Hotels Location

Piazza Santa Maria Novella 24, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 24, Florence, Italy, 50123
Nearby
Church
Basilica of Santa Maria Novella
130 m
Museum
Strozzi Palace
430 m
Church
Battistero di San Giovanni
540 m
Square
Piazza della Repubblica
570 m
Church
Ognissanti Church
530 m
Museum
Medici Chapel
470 m
Restaurants
Chianineria Trattoria dall'Oste
420 m
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Braceria Bisteccheria Ristorante Santa Maria Novella
150 m
Via della Scala
Vincanto Ristorante
10 m
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
30 m
Piazza di Santa Maria Novella 32r
Gelateria “Pasco”
100 m
Piazza di Santa Maria Novella 16R
Osteria Pastella
240 m
Via della Scala 17 red
La Cantinetta Wine Bar
140 m
Via Della Scala 7
Caffe Santa Maria Novella
110 m
Via della Scala 1/r
La Dantesca
260 m
Via Panzani 57/r Piazza Santa Maria Novella 24/r
Verdoliva Trattoria Toscana
80 m
Piazza di Santa Maria Novella 25R
Explore Florence
Explore Florence
Top Attractions
Activities
Dining
Entertainment
Piazza del Duomo
Piazza del Duomo
8 minutes' walk
The iconic cathedral complex featuring stunning architecture and frescoes. Climb the dome for panoramic city views.
Gallerie Degli Uffizi
Gallerie Degli Uffizi
12 minutes' walk
One of the most famous art museums in the world, housing works by masters like Botticelli and Michelangelo.
Ponte Vecchio
Ponte Vecchio
10 minutes' walk
Florence's historical bridge lined with jewelry shops, renowned for its picturesque views and vibrant atmosphere.
Galleria dell'Accademia
Galleria dell'Accademia
13 minutes' walk
Home of Michelangelo's David, this gallery showcases Renaissance art in a historic setting.
Walking Tours
10 minutes walking
Guided tours explore Florence's history and art. Perfect for culture enthusiasts and typically require advance booking.
Bike Rentals
5 minutes' walk
Explore the city on two wheels with local bike rentals. A great way to see more sights and enjoy outdoor fun.
Relaxing at Giardino Bardini
18 minutes walking
A tranquil garden offering beautiful views and a perfect spot for a peaceful afternoon away from the city buzz.
Vincanto Ristorante
Vincanto Ristorante
1 minute walking
Traditional Italian cuisine with a warm atmosphere. Known for its handmade pasta and local wine selections.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6 minutes' walk
Renowned for its Chianina steaks and hearty Tuscan dishes. A casual dining experience with a focus on quality meats.
Restaurante Il Latini
4 minutes' walk
A lively eatery specializing in authentic Tuscan flavors served family-style; reservations are recommended.
Teatro della Pergola
15 minutes walking
Historic theater featuring a variety of performances, including plays and concerts. Check for events during your stay.
Jazz Club Firenze
12 minutes walking
Intimate venue showcasing local and international jazz artists. A great spot for music lovers to unwind in the evening.
Gelato Tasting Tours
10 minutes walking
Family-friendly activity for sampling Florence's best gelato. Perfect for sweet-toothed visitors of all ages.
Getting around
City Centre
Florence4 min  ·  300 m
Airports
Peretola (FLR)11 min  ·  6.8 km
Galileo Galilei (PSA)122 min  ·  80.8 km
Train
Florence Santa Maria Novella Railway Station5 min  ·  400 m
Bus
Bus stop2 min  ·  100 m
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
All visitors are offered a buffet breakfast for a fee. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Languages
English, German, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
40
Former name
hotel l'orologio - wtb hotels

Reviews and Ratings

Insights and feedback shared by past guests
Review summary
Based on recent reviews
Powered by AI
Hotel L'Orologio Firenze enjoys a superb location right on Piazza Santa Maria Novella, offering easy access to the SMN train station via a nearby underground passageway and within walking distance to attractions like the Duomo and Ponte Vecchio. Guests consistently praise the spacious and comfortable rooms, some offering delightful views of the piazza. The breakfast receives high marks, with an incredible view of the church on SMN; however, a few guests have noted that the breakfast could be improved. The Officina Profumo Farmaceutica di Santa Maria Novella is also conveniently close, being just a two-minute walk away.
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Review score
Based on 403 verified reviews
9.4/10
Perfect
97%
Recommend
Location
9.7/10
Comfort
9.6/10
Free Wi-Fi
7.7/10
Value for money
8.9/10
Pros
Excellent location
Helpful staff
Clean rooms
Cons
Dog barking
Small breakfast venue
Guest reviews
based on 403 reviews
9.4/10
based on 600 reviews
9.4/10
Samantha from United Kingdom
Couple
Superior Double Room
3 nights in August 2025
|
Reviewed:August 31, 2025
9.0/10

central stay

central locationhelpful staff
the hotel is located just a short walk from the train station. the staff provided helpful tips and an annotated map. i found many restaurants located nearby. the room felt more spacious than described.
Service
9/10
the staff offered excellent assistance with many thoughtful touches. they were very attentive to the needs of the client. the welcome was excellent, and the staff were kind and helpful.
Dining
9/10
breakfast was excellent. i saw that everyone was very attentive to client needs. the hotel served breakfast in a room that had a good view. i could see that the staff worked to maintain high standards.
0 Helpful
|
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FAQs
About Hotel L'Orologio Firenze - Wtb Hotels
What are the check-in and check-out times at Hotel L'Orologio Firenze - Wtb Hotels?
Check-in is at 14:00 and check-out is by 12:00.
What fitness facilities does Hotel L'Orologio Firenze - Wtb Hotels offer?
Guests have access to a well-equipped fitness club.
What dining options are available at Hotel L'Orologio Firenze - Wtb Hotels?
The hotel features an on-site bistro and lounge bar open throughout the day.
Which popular attractions are near Hotel L'Orologio Firenze - Wtb Hotels?
Nearby attractions include Florence Cathedral (600 m), Ponte Vecchio (1 km), and Galleria dell'Accademia (1 km).
What amenities are included in the rooms at Hotel L'Orologio Firenze - Wtb Hotels?
Rooms include free Wi-Fi, air conditioning, flat-screen TV, and marble bathrooms.
Is breakfast available at Hotel L'Orologio Firenze - Wtb Hotels?
A buffet breakfast is served in the top-floor dining room, offering views of the square.
Does Hotel L'Orologio Firenze - Wtb Hotels allow pets?
Pets are allowed on request.
What wellness features does Hotel L'Orologio Firenze - Wtb Hotels offer?
The hotel offers a refined wellness center with a Finnish sauna, steam-bath, and chromotherapy.
What nearby dining options are available to guests of Hotel L'Orologio Firenze - Wtb Hotels?
Nearby restaurants include Ristorante Alla Griglia and Ristorante Giglio Rosso, both about 300 m away.
What languages do the staff at Hotel L'Orologio Firenze - Wtb Hotels speak?
Staff members speak multiple languages to assist international guests.
What type of hotel experience does Hotel L'Orologio Firenze - Wtb Hotels aim to provide?
It aims to create a luxury and cultural experience with a themed design inspired by prestigious watch manufacturers.

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Rooms and Guests2 Guests, 1 Room